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Beyond Myopic Perspectives in Audience Research. Ethnographic Inquiries into Non-Western Audiences in the Digital Era: The Áfrican CaseMás allá de perspectivas miopes en el estudio de las audiencias. Investigaciones etnográficas de audiencias no-occidentales en la era digital: el caso africanoMais além das perspectivas míopes no estudo das audiências. Investigações etnográficas de audiências não-ocidentais na era digital: o caso africano
(Universidad del Rosario / Universidad de Los Andes / Universidad Complutense de Madrid, 2017)
This paper argues for a decolonization and provincializing of audience research. The tendencies within audience research reflect on one hand a dominant Anglo-Saxon discourse and use of concepts that emerge from particular ...
Os efeitos dos meios sobre as atitudes e comportamentos da audiênciaMedia effects on the attitudes and behaviors of the audience
(Escola de Comunicações e Artes da Universidade de São Paulo, 2018)
Release of the Fourth Season of Money Heist: Analysis of Its Social Audience on Twitter during Lockdown in Spain
Nowadays we are witnessing a significant change in content consumption. This, together with the global health situation, has caused some behaviors to accelerate. This research focuses on the specific case of the lockdown ...
The Impact of the Digital Era on Spanish-Speaking Social Audiences: A Systematic Review of Its Academic Literature
Actualmente asistimos a un cambio de paradigma en la comunicación digital, determinado por la plataformización. Los canales digitales han abandonado cualquier pretensión unidireccional para convertirse en canales interactivos ...
Neuromarketing as an emotional connection tool between organizations and audiences in social networks. A theoretical review
Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary –since organizations had full control over the messages that they ...