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GREENWASHING: SUSTAINABILITY CLAIMS AND ADVERTISING SELF-REGULATION IN BRAZIL
(Grupo de Pesquisa Virtuhab, 2022)
GREENWASHING'S RELATIONSHIP WITH MARKET REPUTATION AND CONSUMER DISCOUNT
(Univ Nove Julho, 2018-10-01)
Objective: The objective of this study was to analyze the relationship between perceived characteristics of greenwashing and brand reputation and consumer mistrust Method: A quantitative exploratory research was carried ...
Greenwashing: Selos ecol??gicos, publicidade enganosa e a prote????o do Consumidor no Brasil com base no Direito ?? informa????o e no princ??pio da transpar??ncia.
(Faculdade de DireitoNUMAC - N??cleo de Monografia e Atividades ComplementaresUFBAbrasil, 2018-06-11)
O cerco ao greenwashing
(Centro de Estudos em Sustentabilidade da EAESP, 2013)
Corporate Social Responsibility initiatives with a strategic approach to eradicate the phenomenon of GreenwashingIncorporación de iniciativas de Responsabilidad Social Corporativa con enfoque estratégico para erradicar el fenómeno del Greenwashing
(Academia Mexicana de Investigación y Docencia en Innovación (AMIDI), 2022)
Greenwashing X Demarketing verde
(Universidade Federal de São Paulo, 2022-10-21)
The movement around greater environmental accountability is notorious, both at a
general level, with the United Nations and countries, but also at a more applied level,
with organizations and their consumer markets. ...