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Responsible Business: A Textbook for Theory; Practice and ChangeChapter 1. Framing Responsible Business: History and the State of the Planet
(Editorial Digital del Tecnológico de Monterrey, 2017)
Co-creating Service-Dominant Business Artifacts with Action Design Research: Towards Ambidextrous Business Process Management
(Instituto de Informática - Universidade Federal do Rio Grande do Sul, 2021)
Internet of Things and Big Data as enablers for business digitalization strategies
Digitization blurs the lines between technology and management, facilitating new business models built upon the
concepts, methods and tools of the digital environment. The purpose of this study is to investigate the role ...
The most influential journals and authors in digital business research
(IOS, 2020)
In the last few decades, the number of academic articles focused on digital business has grown exponentially. The aim of this study is to present the evolution of academic research in digital business between 1990 and 2015. ...
Scaling a software business : the digitalization journey
This book is a product of a research project that tackled one of the key
challenges currently facing the software industry in Europe, and indeed
worldwide, namely, how do we transform our organization as software ...
Propuesta de un Plan Marketing Digital para mejorar el Posicionamiento de la Marca Trades para el II semestre 2017
(Instituto Tecnológico de Costa Rica, 2017)
The general objective of this project is to propose a digital marketing plan for the company Elete Trades, in order to achieve the Trades branding in the market, as well as identify digital needs and the most used digital ...
Digitization and business models in the spanish publishing industry
This paper analyzes how technological change and digitalization in the Spanish publishing sector is challenging existing business models and encouraging publishers to modify their portfolios of products and competencies. ...