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The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior
(2015-10-28)
This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes ...
Consumer awareness and perception to food safety hazards in Trinidad, West Indies
(Food Control, 2005)
Consumer awareness and attitudes toward GM foods in Kenya
(Academic Journalshttps://academicjournals.org/journal/AJB/article-abstract/BA4A40F11300, 2013)
Modeling consumer’s innovativeness and purchase intention relationship regarding 5G technology in China
(Frontiers Media S.A., 2024)
Estrategias de comunicación en el marketing invisible para el mejoramiento del Brand Awareness
(2023-03)
Advertising has flooded every aspect of the lives of individuals, brands deploy depersonalized and intrusive strategies, but above all, ineffective. Billboards on the street, on buses, ads on YouTube or Tiktok; increasingly ...