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Designing Brand Identity
This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand.
Designing Brand Identity
This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand.
A prospective study on the dimensions of global brands, brand equity and brand value
(2016-02)
This doctoral thesis is about global brands under several perspectives, starting this study with and overview on the matter, followed by a 'step ahead' in the conceptualization of brand equity and brand value. As the global ...
Brand equity evolution: a system dynamics model
(Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2009)
One of the greatest challenges in brand management lies in monitoring brand equity over time. This paper aims to present a simulation model able to represent this evolution. The model was drawn on brand equity concepts ...
Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs.
The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers ...
Rediseño de la marca gráfica y diseño de la imagen corporativa de la empresa Linaje
(2014)
This thesis was made to redesign the graphic brand of “Linaje”, to implement
a dynamic concept that supports the graphic identity of this company, and to have
a brand to manage. The need for the redesign was due to lack ...
The Role of a Chabot Personality in the Attitude of Consumers Towards a Banking Brand
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
In recent years, it has been seen that brands have opted to implement chatbots as part of their digital customer service channels, especially since they can be hosted on social networks such as Facebook Messenger and ...
Gestión de branding turístico para la reactivación económica de la parroquia Valparaíso, cantón Guano, provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2023-03-02)
This research work focused on developing tourism branding management for the economic reactivation of Valparaíso parish, Guano canton, province of Chimborazo, by developing strategies that stimulate tourism and economic ...
A marca no mundo conectado: abordagens, conceitos e elementos essenciais
(Universidade Estadual Paulista (Unesp), 2021-02-24)
O papel da Internet no mundo conectado transforma a marca e seus conceitos por meio de consumidores mais atentos e não tão ingênuos como em outros tempos. O objetivo deste trabalho é entender a marca e seus desdobramentos ...
Metodologia TXM Branding aplicada à criação do Sistema de Identidade de Marca de uma plataforma colaborativa para artistas mulheres.
(Florianópolis, SC, 2020-11-20)
Neste documento é relatado o processo de construção de um Sistema de Identidade de Marca para uma plataforma de vendas colaborativa voltada à artistas mulheres. Por meio da Metodologia TXM Branding, desenvolvida pelo ...