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The Impact of the Digital Era on Spanish-Speaking Social Audiences: A Systematic Review of Its Academic Literature
Actualmente asistimos a un cambio de paradigma en la comunicación digital, determinado por la plataformización. Los canales digitales han abandonado cualquier pretensión unidireccional para convertirse en canales interactivos ...
NASA's IGTV and key lessons for audience management
(Technische Universiteit Delft, 2023)
Social media have risen in popularity as a useful tool for science communication. Increasingly social media have been considered a useful tool for public engagement under the notion of dialogic communication. Although, ...
Neuromarketing as an emotional connection tool between organizations and audiences in social networks. A theoretical review
Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary –since organizations had full control over the messages that they ...
Fish adjust aggressive behavior to audience size with limited information on bystanders’ fighting ability
(2017-09-01)
In a social environment, individual behavior is modulated by surrounding observers (a phenomenon known as the audience effect). Here, we used mirrors to test the effect of two audience sizes (one virtual bystander vs. three ...
Release of the Fourth Season of Money Heist: Analysis of Its Social Audience on Twitter during Lockdown in Spain
Nowadays we are witnessing a significant change in content consumption. This, together with the global health situation, has caused some behaviors to accelerate. This research focuses on the specific case of the lockdown ...