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Electronic word-of-mouth impacts on consumer behavior: exploratory and experimental studies
(2013)
Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify ...
How Mobile Contributors Will Interact With Each Other in Mobile Crowdsourcing With Word of Mouth Mode
(Institute of Electrical and Electronics Engineers Inc., 2019)
Mobile crowdsourcing is a promising paradigm for collecting sensing data by leveraging contributions of numerous mobile smart phones. It works efficiently with Word of Mouth Mode (WoM), especially for sensing tasks with ...
Game-theoretic algorithm designs and analysis for interactions among contributors in Mobile Crowdsourcing with word of mouth
(Institute of Electrical and Electronics Engineers (IEEE), 2020)
Word-of-Mouth (WoM) mode, as a new mode of task sensing in crowdsourcing, shows high efficiency in building contributor groups. To better tap the potential of WoM mobile crowdsourcing, the underlying rationale of interactions ...
Electronic Word-of-Mouth asociado a la Lealtad de los Clientes de Taytamaky, Tarapoto 2021
(Universidad Nacional de San Martín. Fondo EditorialPE, 2023-06-08)
Electronic word-of-mouth asociado a la lealtad de los clientes de Taytamaky, Tarapoto 2021
Hoy en día, los consumidores utilizan diferentes plataformas sociales donde se crean comunidades para comunicarse y compartir ...
La comunicación viral a través de los medios sociales: análisis de sus antecedentes
El artículo describe la evolución que ha tenido la comunicación de boca en boca hasta el marketing viral e identifica las emociones, los influencials, el contenido, la ejecución y los medios como antecedentes que influyen ...
The effects of servicescape in satisfaction, loyalty and word of mouth for consumers in BrazilLos efectos del servicescape en la satisfacción, lealtad y word of mouth para los consumidores en BrasilOs efeitos da servicescape na satisfação, lealdade e word of mouth para consumidores no Brasil
(Escola Brasileira de Administração Pública e de Empresas - Fundação Getulio Vargas, 2016)