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Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing
This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, ...
The international economic crisis from point of view of the social market economyThe international economic crisis from point of view of the social market economy
(Pontificia Universidad Católica Argentina, 2019)
Mercadotecnia y comercialización de proyectos tecnológicos
(2017-01-01)
Merchandising is a Marketing technique which studies the way to increase the cost effectiveness in the point of sale. It´s main objective is to motivate the customers to make a purchase by increasing the attractiveness of ...
Plano de marketing aplicado ao setor de sucesso do cliente da processo ágil
(Universidade Federal do Rio Grande do NorteBrasilUFRNAdministraçãoDepartamento de Ciências Administrativas, 2022)
Marketing strategies in small animal clinical practice
(Emerald Group Publishing Ltd, 2017-01-01)
Purpose - Marketing strategies can be used to leverage business in the service sector, specifically in veterinary medicine; among other benefits, it can make a difference in satisfaction and consequent customer loyalty. ...
Methodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail trade
(International Institute of Informatics and Systemics, IIIS, 2019-01-01)
Retail trade modernization in Peru has displaced the traditional retailer as the first option when it comes to shopping. Supermarkets have grown 45% during the last four years and the new convenience stores gather all ...
Marketing e memória institucional na web: um estudo para o DETRAN/RS
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2014-12-20)
This study aims to present alternative marketing on the web for dissemination Documentation
and Memory Center (CDM) DETRAN / RS. The proposal is that is structured in conjunction
with the physical structure of the CDM ...
Marketing global: conceito ou mito?Marketing global: conceito ou mito?
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 1993)