Objeto de conferencia
User Experience Evaluation through Automatic A/B Testing
Registro en:
isbn:978-1-4503-7513-9
Autor
Gardey, Juan Cruz
Garrido, Alejandra
Institución
Resumen
The goal of this research is to develop an A/B testing method to automatically compare the user experience (UX) of alternative designs for a web application in a real context with a large number of users. The challenge that it poses is to find mechanisms to predict the UX with machine learning techniques. This submission outlines the motivation, research goal, current status and remaining work. Laboratorio de Investigación y Formación en Informática Avanzada