Dissertação
O perfil dos produtores associados à Alianza del Pastizal e o programa de carne certificada como incentivo à conservação ambiental
Fecha
2022-04-11Autor
Collares, Bruno Bervig
Institución
Resumen
This research
seeks to analyze how a differentiated beef production is organized in the state of Rio Grande
do Sul, through the case study of the Certified Meat Program Alianza del Pastizal. I n this way, topics were
discussed about how the organization emerged and its motivations, how the associated producers are
characterized, how the regional context in which the certification model was developed and in which ways
this program differs from th e others that already exist. To make this possible, interviews and questionnaires
were carried out with agents related to Alianza del Pastizal, who were members of the organization and
associated producers. These results were analyzed based on the socioeco nomic theories, in order to better
understand the factors that led agents to participate in this initiative. It can be seen that this certification model
comes as a strategy to stimulate the conservation of the Pampa biome, through incentives to rural prod ucers
in the region, at the same time that the regional meat product starts to appreciate in the market thanks to the
symbolic capital, both cultural and environmental, added to livestock production by the certification offered
by Alianza del Pastizal. The se factors arouse great interest in the region's producers, who, in hypothesis, start
to feel prestigious to be part of a noble initiative that seeks to value the traditional characteristics of their
region, at the same time that it serves as an economic s trategy for the valorization of their agri food products.
In a way, presenting to the public the existing differences in the meat produced in the Pampa s Biome , through
a system of sustainable cattle breeding, allied to the conservation of native fields.