info:eu-repo/semantics/bachelorThesis
Posicionamiento de la marca damag en el mercado de producción y comercialización de muebles en madera en Bogotá
Autor
Umbajan prias, Diana Sofia
Arenas Londoño, Leydi Ximena
Institución
Resumen
Damag, design, handicrafts and furniture Andres Gonzalez are a company that belongs to an
industrial manufacturing sector dedicated to manufacture and marketing of wood furniture, whit
a six year of experience in the market.
Its business plan is determinate by an opportunity in the manufacturing and marketing in the
market of multifunctional furniture and furniture fort pets, with innovative design; it has o
objective market, mainly in the furniture sector and offices with space reduce, in accordance with
a change that it has been in the construction industry.