masterThesis
Estudio de pre-factibilidad para la creación de un negocio online que comercialice productos de consumo masivo con corta fecha y no perecederos en la ciudad de Bogotá
Fecha
2020Registro en:
658.11 A864
Autor
Atencio Gómez, Rosa Stella
Pérez Daza, María Fernanda
Institución
Resumen
This project aims to contribute in finding solutions for the food waste issue of Bogotá and help to reduce the factories and dealers costs with the enforcement of policies and procedures on short dated and damaged package products through the creation of an online business that offers massive goods at high discounts, that translate into economic profits not only for the companies but also for the final consumer. In order to identify this project feasibility; marketing, environment, technical, legal and financial studies will be conducted. The revenue depends on the online merchandising of massive short dated products with attractive discounts for consumers. The main financing source will be equity from investors and bank loans.