masterThesis
Construcción de ventaja competitiva a través de Kaizen – Caso Enplanta Medellín
Fecha
2018Registro en:
658.562 B328
Autor
Betancur Jaramillo, Nicolás
Institución
Resumen
Finding spaces in the market that allow companies to obtain a higher profit than the competition, is an incessant search of organizations, therefore developing competitive advantages becomes a fundamental strategic work for them -- In this way, it is necessary to demonstrate those elements that allow the development of competitive advantages through Kaizen, as a fundamental axis of the Enplanta program of the city of Medellín -- Taking into account this context, this qualitative research, I trace a frame of reference in the literature under two key concepts, competitive advantage and Kaizen. Then there were five semi-structured interviews, two participants of the Enplanta program, the manager of the CTA and two continuous improvement specialists, and finally, the findings were contrasted in order to analyze the elements that allowed Kaizen to develop competitive advantages within the program Enplanta de the mayor's office of Medellín -- From the most important conclusions found in the course of the investigation, it was found that Kaizen does allow the development of competitive advantages for the participating organizations of the Enplanta program, although the literature proposes 6 elements that develop these competitive advantages, the analysis compared to the interviews, I venture that four of these elements are unanimously highlighted by the interviewees; which were cost reduction, collaborative work, change management and an integral process