masterThesis
Estudio de factibilidad para la integración vertical en la línea textil dentro de la empresa de venta directa Ipanú
Fecha
2019Registro en:
658.11 G643
Autor
González Giraldo, David
Gomez Monsalve, Santiago
Institución
Resumen
In the present research a feasibility study is carried out for the Colombian direct selling company Ipanú, in which the viability and profitability of performing a vertical integration in the company are evaluated, turning a purely commercializing company into a producer/commercializing. In Colombia, the direct selling sector has had an excellent performance in recent years, it is a highly competitive and changing sector. The objective of this vertical integration is to increase Ipanú's competitive advantage over its competitors, this achieved through control and its production, which will directly impact its efficiency, ability to react to demand and reduce costs. This feasibility study was conducted based on the guidelines of the United Nations Industrial Development Organization (UNIDO) methodology and considers in its development the analysis of the environment, market, technical, financial, legal and risk. At the end of the document, you can find the conclusions drawn by the results of previous studies, allowing you to make the best decision for Ipanú.