Estudio de caso de Innovación para Bancoomeva, bajo los conceptos del Manual de Oslo y el Manual de Cotec
Giraldo, Juan Diego
Charry, Ángela María
Under the methodology of the degree work, "solution to a problem in the field of knowledge of the Master's program", this work aims, through interviews prior to the company linked to the work and consultation of the business literature of the sector, develop the solution or, in some way, a parallel to the one that they want to develop in Bancoomeva and, eventually, the Coomeva holding, to the problem of institutionalizing innovation as a source of growth and competitiveness, not only in the banking sector, but , at the business level. Currently they are developing it through the Javeriana University under the Design Thinking methodology and, in this case, it is intended to be developed through the guidelines developed by the OECD for developed countries, which, in some way, can be linked to the present problematic as a solution. These are the Oslo Manual and the Cotec Manual.