Tesis
Mejoramiento del plan de mercadeo en Point Diversión Digital S. A. S. (Point DD)
Fecha
2012Registro en:
658.8 V732
Autor
Villegas Saldarriaga, Pedro
Serrano Rivero, Sergio Andrés
Institución
Resumen
The current global business dynamic supports the creation of new businesses, whose primary need is to transcend in a globalized world and strengthen to be competitive. Today the company Point Diversión Digital needs help to redefine its marketing strategy and establish a brand activation plan that allows it to reactivate and accelerate sales to be profitable over time.