Artículos de revistas
How color rhetoric is used to persuade: chromatic argumentation in visual statements
Fecha
2010-09Registro en:
Caivano, Jose Luis Ricardo; López, Mabel Amanda; How color rhetoric is used to persuade: chromatic argumentation in visual statements; Society of Dyers and Colourists; Colour: Design & Creativity; 5; 9-2010; 1-11
1753-7223
Autor
Caivano, Jose Luis Ricardo
López, Mabel Amanda
Resumen
Aristotle's Rethoric is the most ancient work exposing a technique to persuade, to promote adhesion by means of reason that could be more or less logical or credible. In order to argue in favour or against something, it was necessary to employ a technique to find out "what to say" (the appropriate arguments) and "how to say" those ideas.