Bachelor Thesis
Plan de exportaci?n de caf? org?nico a Noruega
Registro en:
Autor
Franco Pulido, Camilo Jos?
Institución
Resumen
En el trabajo que se realiz?, se analiz? y se describi? todo el proceso log?stico de la exportaci?n hacia el pa?s destino, comenzando con que caracter?sticas econ?micas, sociales, y dem?s, cuenta el pa?s exportador, cual es el producto a exportar, porque exportar este producto, que se debe hacer para exportarlo, en este caso, siendo una innovaci?n ya que nunca antes se hab?a realizado un plan de exportaci?n, que se rigiera bajo un programa de facilidades de exportaci?n, como lo es el de caf? en peque?as cantidades, sabiendo esto, ser?a de gran ayuda para los comercializadores y empresas que busquen expandir su mercado al ?mbito internacional.
Tambi?n se seleccion? como producto el Caf? Org?nico, ya que la conciencia ambiental de los consumidores y su preferencia por este tipo de productos a nivel mundial, est? en crecimiento, y tambi?n es manera de promover este tipo de caf?, y a futuro que este llegue a ser producido y comercializado a grandes escalas alrededor del mundo.
Cabe resaltar que, se seleccion? Noruega como pa?s destino, no solo por lo mencionado a trav?s del trabajo, sino que, es una gran oportunidad para que la imagen del producto se vaya expandiendo por toda la regi?n, y aumente aun mas la demanda de este, y adaptar este plan de exportaci?n a diferentes pa?ses de Europa, Asia, y ?frica. In the work that was carried out, the entire logistic process of exporting to the destination country was analyzed and described, starting with the economic, social and other characteristics of the exporting country, which is the product to be exported, because exporting this product, which must be done in order to export it, in this case, being an innovation since never before had been made an export plan, which was governed under a program of export facilities, such as coffee in small quantities, knowing this, would be of great help to marketers and companies seeking to expand their market internationally.
Organic Coffee was also selected as a product, as the environmental awareness of consumers and their preference for this type of products worldwide is growing, and is also a way to promote this type of coffee, and in the future that it becomes produced and marketed on a large scale around the world.
It should be noted that Norway was selected as the destination country, not only because of the work, but also because it is a great opportunity for the image of the product to expand throughout the region, and further increase the demand for it, and adapt this export plan to different countries in Europe, Asia, and Africa.