bachelorThesis
Plan de comunicación para el Gad parroquial de Victoria del Portete
Fecha
2023-03-09Autor
Jadán Tigre, Franklin Daniel
Villa Guzmán, Iván Fernando
Institución
Resumen
In the last decade various public and private institutions have felt the need to maintain close
contact with their different target groups, looking for the most appropriate way to do this, but
sometimes it is not well implemented and there are problems that affect their image, so the
objective of this thesis is to develop a communication plan that allows the decentralized
autonomous government of the municipality of Victoria del Portete to make the different
strategies that have been created. The first step was to develop a diagnosis of the internal and
external situation of the institution, which was possible thanks to the use of analysis in which
techniques such as in-depth interviews, non-participatory observation, focus groups, surveys,
and SWOT tables were applied to obtain data that facilitated the identification of the
organizational reality and on this basis the development of a communication plan. Once the
results are known, it is followed by developing and implementing different strategies that have
activities in the field of communication that allow GAD Victoria del Portete to have a better
relationship with the citizens of the city, so that the work developed is aimed at creating a
positive image of this institution and that this is consistent between what is done and what is
communicated.