bachelorThesis
Estudio financiero para la implementación de un Lodge en la parroquia Victoria del Portete, Cuenca, Ecuador
Fecha
2022-11-22Autor
Deleg Sangurima, Bryam David
Morales Esparza, Elián Saúl
Institución
Resumen
A lodge is a type of tourist accommodation establishment located in areas
that allow its visitors to carry out adventure activities in contact with
nature. It is considered an ecological establishment, because
It has a low environmental impact, being built with materials from the
place, in addition to maintaining a respect for local cultures.
For the development of this project, it was proposed as the main objective,
prepare a financial study for the implementation of a lodge in the
Victoria del Portete parish, because the sector has the
necessary natural features. An event took place in this place
important historical that is the battle of Tarqui; and also, there is a
Own land located in an area of native forest, intended for the
construction of said facility.
To achieve this objective, an analysis of the current tourist situation was carried out
who owns the parish; through participatory observation, it was evidenced
the main attractions and tourist resources in the area. Additionally, it
developed a market study, with the use of surveys applied to tourists
national and foreign, allowing to determine the profile of the client that will visit
the establishment. Finally, a financial economic analysis was developed,
with which the initial investment required, its financing, the
projection of income, costs and expenses, and later apply
some financial indicators such as VAN, TIR, B/C and PR; the same as
allowed to determine the feasibility of the project.
Keywords: Lodge. Financing. Investment. Indicators
financial. Viability