bachelorThesis
Coleção Voyeur, o desenvolvimento de uma embalagem comemorativa
Fecha
2014-11-25Registro en:
LIMA, Yasmin Louise Jorge de. Coleção Voyeur, o desenvolvimento de uma embalagem comemorativa. 2014. 150 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Curitiba, 2014.
Autor
Lima, Yasmin Louise Jorge de
Resumen
The exclusive use of the packaging intended only for protection and storage of products is an old practice. Nowadays, with the perception of the evolution of their consumers and present possibility in the use of packaging as a marketing tool to the product, the packaging can not be differentiated from the product itself, which, from its design, has directed the unique and peculiar characteristics that encourage the sale. Among the niche markets using packaging to boost sales of its products, is the audiovisual sector, which has the need to reinvent itself from time to time, and uses the packaging, especially the special series, for this purpose. In this reality this project proposes an analysis of packaging in marketing for today, to generate information and relevant content to conceptualization and construction of a final model of a collectible packaging with discs and collectible graphic pieces, on the subject of film director Alfred Hitchcock’s work.