bachelorThesis
Campaña de responsabilidad eco-social con la EMAC EP en colegios de la ciudad de Cuenca
Fecha
2016Autor
Benítez Vidal, Estefanía Victoria
Criollo Baculima, Elvia Verónica
Institución
Resumen
The reinforcement of the environmental culture, the social and environmental responsibility of the youth of several local educational institutions, was given through the creation and execution of the “Campaña de Responsabilidad ECO-SOCIAL con la EMAC EP en colegios de la ciudad de Cuenca” (ECO-SOCIAL Responsibility Campaign with the EMAC EP in Cuenca´s high schools) with the input and coordination of the Sanitary Municipality Enterprise of Cuenca and with the support of the Philosophy, Letters and Educational Sciences Faculty.
This project presents several core strategies given by the public relations, that help with the elaboration of the educational communication strategies that links theories of Social, Business and Environmental Responsibilities among others. Implementing activities that motivate, inform, sensitize and capacitate of the several concepts and ideas that are represented in this project of ECO-SOCIAL Responsibility to the students.