bachelorThesis
Diagnóstico y elaboración de un plan de comunicación externo para el GAD parroquial de Palmas
Fecha
2022-09-08Autor
Pacheco Espinoza, Erick Marcelo
Institución
Resumen
The present degree work consisted of a communication diagnosis and the elaboration
of an external communication plan for the GAD of Palmas parish in order to improve the
dissemination of information. The methodology applied was based on participatory action
research where each of the processes that are carried out within the institution to make all
kinds of communications to the parish of Palmas could be evidenced.
After analyzing each of these processes, we proceeded to look for the best strategies
and communication tools so that the population of Palmas has a better reception of
information and through traditional and digital media people of all ages are aware of what
happens within the parish GAD. In this way we proceeded to develop the communication
plan that helps to have a planning for the management of information and its dissemination
through communication tools that will be used as needed by the person in charge of
communication of the institution.