Diseño de un producto turístico para el cantón Santo Domingo, provincia de Santo Domingo de los Tsáchilas

Abstract

The present research proposes: to elaborate the ¨Design of a touristic product for the canton Santo Domingo, province of ¨Santo Domingo de los Tsáchilas¨; The philosophical approach was made through focus groups using participatory workshop and according to the existing problems in the province, the prefecture , raised the need to structure this research technically and then implement it. The tourist situational diagnosis was elaborated in relation to the four areas of the tourist system: natural and cultural attraction, tourist infrastructure, tourist plant and tourist superstructure analyzing its current states, as well as the characteristics in biophysical, environmental, organizational, socioeconomic and defining areas Basic needs and requirements for product design. In the inventory of attractions there are 50 natural attractions and 34 cultural manifestations corresponding to hierarchies II and I. Same that they have the necessary potential for the sustainable tourism development in the sector. Also the characterization of the demand was made to know the percentage of acceptance of the tourist who wish to visit the canton, being able to determine its profile, designing the tourist product, integrated the necessary tourist plant. Four tourist routes were created with their respective packages, referential costs, maps, promotional strategies, advertising plan and the economic road of the project to consider the implementation of the tourist product to the items of the Annual Operational Plan Of the institution. It intends to position the canton, as a tourist destination of Nature, Adventure and Culture, where its products offer combining attractions and services that are usually purchased separately (lodging, food, information, recreation, etc.), offering them as unique tourist product, Sustainably structured. It is concluded that the canton Santo Domingo has great tourist potential and the present investigation has the bases to improve the development of the tourism in the zone and to benefit economically to the population.