bachelorThesis
Elaboración de un Plan Estratégico de Marketing para Balanceados "El Granjero", en la ciudad de Cuenca
Fecha
2014-02Autor
Guazhima Yari, Miriam Eugenia
Guzmán Juárez, Mery Soledad
Institución
Resumen
The present project is based in the proposal of a strategic marketing plan for Balanceados "El Granjero", based on the existing problems in it, due to lack of marketing strategies and as an alternative to differentiation and positioning.
To start it is necessary market research and analysis of the company and that the results obtained determine the degree satisfaction in service, quality of product and determine tastes and buy preferences.