Family firms' identity communication and consumers' product involvement impact on consumer response

dc.creatorDos Santo, Manuel Alonso
dc.creatorLlanos Contreras, Orlando
dc.creatorFarías, Pablo
dc.date2020-06-18T17:48:17Z
dc.date2020-06-18T17:48:17Z
dc.date2019-08
dc.date.accessioned2022-10-18T12:07:23Z
dc.date.available2022-10-18T12:07:23Z
dc.identifierPsychology & Marketing, Volume 36, Issue 8, August 2019, pages: 791-798
dc.identifierhttp://repositoriodigital.ucsc.cl/handle/25022009/1911
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/4441545
dc.descriptionArtículo de publicación SCOPUS
dc.descriptionThe purpose of this study is to determine whether the image transfer theory and the elaboration likelihood model can provide a theoretical framework capable of assessing the influence of consumers’ product involvement and family firms’ identity communication through websites on consumer responses. This research conducted an experiment using an eye‐tracking technique measuring attention to family and nonfamily corporate websites. The procedure involved 120 participants. Consistent with the image transfer theory, family firms’ identity through websites positively impacts attitude toward the website and intention to buy. Additionally, the attitude toward the website affects the relationship between family firms’ identity through websites and the intention to buy. In line with the elaboration likelihood model, consumers’ product involvement negatively impacts the relationship between family firms’ identity through websites and intention to buy.
dc.languageen
dc.publisherPsychology & Marketing
dc.sourcehttps://doi.org/10.1002/mar.21212
dc.subjectElaboration likelihood model
dc.subjectFamily firm image
dc.subjectFamily firms’ identity
dc.subjectImage transfer theory
dc.subjectProduct involvement
dc.titleFamily firms' identity communication and consumers' product involvement impact on consumer response
dc.typeArtículos de revistas


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