Planejamento e organização de eventos: estudo de caso sobre o "forró com turista" em Natal/RN

Abstract

The Forró, a musical genre, is one of the largest cultural expressions in northeastern Brazil, usually used as a tourist product. The present work has as objective understands the planning process, organization, execution and control of the traditional "Forró with Tourist", cultural event that happens all of Thursdays the night in the Center of Tourism of the city of Natal/ RN. Besides identifying the stages of production of the event, forró with tourist, and to analyze the planning and the organization of the event, as well as the physical space that assists the tourists and visitors. The research methodology is exploratory and descriptive, of a qualitative nature, using as techniques the bibliographic research, information collected on the website of forró with tourist, in addition to the research in loco. Data collection was made through two semi-structured interviews with the event managers. As results, it was identified how the planning and organization of the event is divided, how the responsibilities of managers in the days of the event, besides identifying the failures and how the organizers deal with the possible change in the logistics of the event. Improvements were proposed as: the incorporation of presentations of cultural groups, in order to add value and local identity to the space, as also the incorporation of planning and elaboration of the post-event report.