Propuesta de modelo integrador de responsabilidad Social Corporativa/Empresarial (RSC/E) para UPL Colombia Escalable a sus Regionales
Fecha
2021-09-29Registro en:
Cárdenas Cárdenas, R. F. y Patiño Rodríguez, J. H. (2021). Propuesta de Modelo Integrador de RSC/E para UPL Colombia Escalable a sus Regionales [Tesis de maestría, Universidad Santo Tomás Colombia]. Repositorio institucional.
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Cárdenas Cárdenas, Ronald Fabian
Patiño Rodríguez, Julián Hernando
Institución
Resumen
This work aims to present a conceptual model contextualized to the Colombian environment for the exercise of CSR / E of a multinational company inside the crop protection and nutrition sector. Based on which elements its decision-making group consider as strategic the model recognizes CSR / E as a broad and multidimensional construction based on Creativity, Scalability, Responsiveness, locality, and Circularity. The model allows the company to focus and adjust its CSR / E strategies and replicate the exercise in its Latin American regions. Regional management and customer perceptions of these values are the core to analyze the company CSR/E orientation supporting the interests related to acquiring, assimilating, and applying new knowledge in the matter regarding the factors mentioned accordingly with the standards.