bachelorThesis
Plan de Marketing Digital para Brussi Jeans
Autor
Amaya Jiménez, Jessica
Burgos Jiménez, Iván David
Gómez Flórez, Camilo Andrés
León Sandoval, Daniela Alejandra
Institución
Resumen
This paper aims to create a digital marketing plan; through a qualitative analysis, the main competitors and their positioning in the digital environment were recognized, as well as the strengths, weaknesses, threats and opportunities of the company, in addition, the profile of each of Brussi Jeans' current clients was identified. Given the results of this
study, we were able to define specific strategies and tactics to position the brand in the sector.
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