Dissertação
Gestão de processos de comunicação em instituições federais de ensino superior: um estudo de campo na Universidade Federal de Santa Maria
Autor
Spiazzi, Sendi Chiapinotto
Institución
Resumen
This study aims to propose improvements in the communication processes as Federal
University of Santa Maria. As a theoretical reference, the paper presents the public
communication perspectives by Brandão (2012): Organizational Communication; Scientific
Communication; State/Government Communication. In addition, process management is
handled from the viewpoint of ABPMP (2009), BPMN notation and techniques for
identifying process improvement needs such as 5W2H, Analysis and Problem Solving
Method and benchmarking. As a methodological option, bibliographic research and field
study, with documentary analysis, participant research, semi-structured interviews and
checklist are used. The results point out the need to computerize the process of the
University's website/portal updating and the proposal of some improvements such as the
construction of a Content Production Guide, periodic training and meetings, campaigns for
enhancement of public communication and popularization of science.