Artículos de revistas
Integration of R&D and new product development: case studies of Brazilian high-tech firms
Fecha
2014Registro en:
International Journal of Business Innovation and Research, v. 8, n. 4, p. 422, 2014.
1751-0252
10.1504/IJBIR.2014.063071
2068042414626399
Autor
Universidade Estadual Paulista (Unesp)
Universidade Federal de São Carlos (UFSCar)
Institución
Resumen
One of the aspects that influence good performance of new product development (NPD) at high-tech companies is the integration of research and development (R&D) and the other functions involved with NPD. The objective of this paper is to examine why Brazilian medium and large sized high-tech companies are different with respect to the integration of R&D with NPD. An analysis of case studies was conducted at five Brazilian high-tech firms. Among the results, collectivism, which is characteristic of the Brazilian organisational culture, was seen to manifest itself in companies through the adoption of cross-functional teams; the valorisation of personal relations, which is stimulated by physical proximity; and project managers’ ample participation in different functions involving NPD.