Artículos de revistas
Integration of R&D and new product development: case studies of Brazilian high-tech firms
International Journal of Business Innovation and Research, v. 8, n. 4, p. 422, 2014.
Universidade Estadual Paulista (UNESP)
Universidade Federal de São Carlos (UFSCar)
One of the aspects that influence good performance of new product development (NPD) at high-tech companies is the integration of research and development (R&D) and the other functions involved with NPD. The objective of this paper is to examine why Brazilian medium and large sized high-tech companies are different with respect to the integration of R&D with NPD. An analysis of case studies was conducted at five Brazilian high-tech firms. Among the results, collectivism, which is characteristic of the Brazilian organisational culture, was seen to manifest itself in companies through the adoption of cross-functional teams; the valorisation of personal relations, which is stimulated by physical proximity; and project managers’ ample participation in different functions involving NPD.