El prisma estructural : una configuración para las acciones estratégicas institucionales; el caso argos en el entorno colombiano, 1960-2007
Londoño Correa, Diana
This dissertation is guided by questions about the formal institutions that companies seek to intervene and about the organizational structure from which they undertake these actions. Such questions arise from the intersection of the fields of strategy in management and institutional change in New Institutional Economics (NIE). This work analyzes, in a retrospective approach, the case of Argos, a cement company in the Colombian environment, between 1960 and 2007. The results contribute to the field of Corporate Political Activity (CPA), and they show how companies deal with two kinds of formal rules: those that guarantee property rights and those aimed at business regulation. Also, there are two different stages: definition of the rules and their application. Within this framework of classes and stages, nine corporate strategic actions were identified: to bring to attention, to support, to participate, to solicit, to promote, to modify, to lock, to secure, and to demand. As to the organizational structure from which companies intervene, a spectrum structure was identified. This spectrum structure offers a variety of operational alternatives from which the company selects the most appropriate for the specific corporate strategic action.