Utilidad de la relación estratégica comunitaria y el marketing en los mercados internacionales

Abstract

This research pretends to explore the theory that coverts the community strategic engament in international markets where it wants to highlight whether there has been research about this issue and if the contribution given in this research is actually new information that is being investigated. Its pretended to focus this research on how companies are performing the penetration of international markets considering the community in which they are entering, their customs, beliefs and social aspects.