Análisis de la dinámica estratégica del Grupo Empresarial Antioqueño en los últimos 30 años (1978-2008)
TA 0034 2010
Basto Gómez, Harold
Gómez Aristizábal, Hilda Marcela
Valencia Pulido, María
The business dynamics is a interesting subject and the constant questioning for Industrial environment. The question is: How do firms remain on the market?, A simple view depends on an analysis of internal and external environment over business environment, so that strategies and objectives are aligned properly. However, these strategies may become deliberate or emergent, and associated with strategic partner environment, creating "Holding." Slang term used to designate that company corporate controlling others through ownership or part ownership of their capital through equity participation, creating what is known as clusters. In Colombia one of the most influential economic groups is the GEA (Grupo Empresarial Antioqueño), who through their business dynamics have managed to consolidate more than 30 years of history, not only adapting to change if not in many cases doing change. The GEA, identified by their high level of diversification and innovation, not only effectively consolidated in the domestic market, but also in the international market, countries like U.S., Japan and Central America are part of the largest markets successfully explored by the economic group.