Estrategias de internacionalización frente a los TLCs para la empresa Inversiones Sanco Ltda.

Abstract

The Colombian companies face an important challenge, The Free Trade Agreements, which could be a threat or opportunity for the national companies. Therefore this document, describes the research, results and recommendations made from the consulting program, developed by the Centro de Innovación y Desarrollo Empresarial of Universidad del Rosario. This program was developed to support and prepare small and medium companies as Inversiones Sanco Ltda, to take advantage of the new business opportunity that the Free Trade Agreements offers, through the proposal of different improvement plans to increase the competitive level of the company and help it to be able to compete with national and international companies.