bachelorThesis
La apropiación del discurso emocional, como estrategia de Jorge Eliécer Gaitán, para la movilización de masas
Fecha
2016Autor
Rodríguez León, Laura Vanessa
Institución
Resumen
This research aims to analyze the appropriation of emotional speech, as Jorge Eliécer Gaitán
strategy, for mass mobilization. The emotional speech analysis involves the study from
psychological, sociological and political contexts that constitute a different scaffold to other
research done based on the phenomenon “Gaitán” and the conception of emotion in
mobilization. To achieve the objectives of this case study, will be realize a primary sources
analysis (speeches Jorge Eliécer Gaitán, documented testimonies of several demonstrations
that arose in the era in which the political leader was visible in the areas of power will take
place). Also, a literature review on emotional speech use will take place as a strategy to
mobilize masses, influence the decisions of the population, create judgments based on the
motivations that mass built and then, generate concrete actions.