Capacidades dinámicas; la fuente de sostenibilidad ante el cambio
Figueroa García, Laura
The Dynamic capabilities framework is an important contribution to business strategy. Based on this premise, this paper recognizes those competences as the consolidated theoretical basis for the achievement of sustainability when facing change that may affect the stability and decision making process in organizations. Given the lack of empirical application of such concept, this document demonstrates and identifies the tools application that this kind of skills can provide to organizations and the instruments for value creation. The ASOS.COM case study illustrates how to sense and seize opportunities and threats, as well as the implication of reconfiguration, renewal and creation of second-order competences to deal with dynamic environments. So the capabilities created inside the companies regarding learning and innovation, generate business understanding and best future scenarios.