bachelorThesis
Diseño del plan exportador para la empresa Creaciones J&D
Autor
Castaño Chavarro, Erika
Bueno Barrera, Juan
Institución
Resumen
Creaciones J&D is a children clothing manufacturer company created in 2001 by her current CEO, thanks to the information given by the manager we developed the Exporting Plan for the company in which we account a series of variables to identify the market segment and type of client to export. We use a series of variables analyzed in the development of the process for the beginning of this export activity and we helped this small business to facilitate it"s process of middle-term internationalization, depending on the experience and results in the long term"s target market it will be possible to sale the products through mark and prestige. By these factors the company will be able to achieve the goals of exportation; the company should create a work plan so in three years it will be exporting and keep exploring the CAN markets. Our advice is to concentrate on the design and quality of the product, and it"s productive capacity, it will be able to guarantee the delivery times by using partners to maximize utilities and optimize time which is necessary to be able to enter an international market.