Factores de éxito en el programa de responsabilidad social empresarial (RSE) para el sector salud, aplicación de la norma ISO 26000 en la IPS Fundación Cardio Infantil
Cervantes Gutierrez, MarÍa
Prada Urueña, Rosa Lucia
This study aims to show success factors Social Responsibility program Cardioinfantil Foundation, taking into that this institution has become a benchmark for social commitment and sustainability in the health sector and institutions of fourth level complexity. visits were made to achieve this objective and applied a instrument in the Cardioinfantil Foundation and four institutions more of the same level of care in the cities of Bogota, Cali and Medellin, where generously provided information about the development of their programs Social responsibility and application of the topics contained in the ISO 26000 within their institutions. Also within the Foundation Cardioinfantil an interview was conducted with the person in charge of developing the program, who said the details of how this and the efforts to achieve differentiation in the health sector. Through this journey through the different health institutions consulted and research in the SWOT matrix foundation Cardioinfantil one revealed to us the lack of took place Communication improvements in the various health organizations, once they have detected failures inherent in his performance with groups interest. The adoption of international standards for governance and implementation of CSR programs is still emerging in the health sector general. It is also possible to highlight the fact that CSR programs developed at the level of the foundation Cardioinfantil evolve towards innovation in the quality of care and the transformation of their organizations towards continuous improvement.