Propuesta de comercialización de panela desde Chitaraque Boyacá, hacia Estados Unidos

Abstract

In Colombia, sugar cane production is craft basically, thus does not register a great volume of exports. This product commonly is known as substitute of the sugar and within the country its consumption is almost equal to its production. In spite of the previous thing, with the present project we are looking for to open spaces of commercialization of sugar cane towards the outside, more specifically to the city of New York - the United States, directed to the Latin population that is in this city. In order to stimulate the sales of our product, we will make emphasis on the benefits, nutritional and medicinal, of sugar cane that is not yet known by the objective market. In addition, according to the market research made, the presentations with greater welcome by the consumers are: granulated sugar cane and sugar cane in cubes that will be commercialized in plastic bottles and cardboard boxes respectively. For both references the presentations will be identified with the logo of the company, in addition to the flag of our country. The packing in its label will show the nutritional table as its form of preparation, the label is in both languages: English and Spanish. Finally, the used term of negotiation will be FOB Colombian port, with payment means credit letter since it offers confidence and security to take to happy term the agreed agreement in a foreign trade negotiation