bachelorThesis
Artículo “neuromarketing: la herramienta de diferenciación de las empresas contemporáneas”
Fecha
2012Registro en:
TA 0071 2012
Autor
Rivera Serrano, Paula Andrea
Morales Mora, Lina
Institución
Resumen
This paper aims to analyze punctually one of those powerful tools with which companies today can count for win places of position in the different markets where they are. Here, you will reference how a holistic concept as important as the "Neuromarketing" can become a strategic partner for entrepreneurs, and how it can be a differentiator making a company more competitive in the hard business environments given by the global capitalism.
To do this, first of all it will be analyzed from a general point of view some concepts that are relevant to the writing, such as marketing, the calls "4p" and then the focus of study of this document, which is related to brain function (from the marketing point of view) for further time in the "Neuromarketing" expressing some specific examples, characteristics, essential features, their use, the arrival in Colombia and how domestic firms can get this powerful tool in support or in favor of its sales and corporate achievement.