Análisis sobre la destrucción y creación de valor dentro del sector de la salud en Bogotá
Valbuena Arias, Cristhian
Jordan Rodríguez, Daniela Catalina
One of the ways that exist to achieve higher levels of income and in turn increase the chances of sustainability of business is to create value, which allows companies to have the ability to adapt to its environment and thus take advantage of it. However, there are few tools with which these companies count to determine effectively the creation or destruction of value that is generated over time. This project aims to use the tool of Economic Value Added (EVA) to specifically analyze the creation of value over a period of five years in the health sector in Bogotá, taking as a base of investigation the hospitals belonging to the level 3 of attention in total hospital network of the country capital. Likewise, the analysis will allow make projections about value creation, whose results will be used as a basis for evaluating strategies for companies in this sector to maintain that value over time or reverse an unfavorable situation in the case that thrown results evidencing destruction of value in the health provider institutions. To understand the scope of these results, this project aim explain in what consists the value, as well as how the value in the companies is measured and the viability and implementation of these measures in the specific case of Colombian companies belonging to health sector.