bachelorThesis
Juan Valdez in the coffe market of France
Autor
Rodriguez Maldonado, Edna Katherine
Institución
Resumen
The main objective of this work is to present an organizational frame that shows specifically all the activities, operations and all Juan Valdez possibilities to enter in the market of France. The analysis is based on a market research that has as its main goal to know the consumption tendencies to drinks with a high percentage of caffeine (energy drinks, sport drinks, coffee etc.). Likewise there is an analysis of the Potencial partners that have the financial capabilities and that are experienced enough to handle all Juan Valdez operations. Also they need to have enough knowledge of the local market and affinity with Juan Valdez corporate culture.
The current research takes us to generate an application of theoretical knowledge that are related to consumer Behaviur, cultural diversity and its influence to the creation of market strategies, the network concept and complexity, as well as aspects such as the organization and their challenge to start international operations.