Diseño de un plan estratégico en el Instituto de Enfermedades Autoinmunes Renato Guzmán - IDEARG S.A.S.
Jiménez Serrano, Lorena
Ortegon Lancheros, Carolina
IDEARG S.A.S is an institution which offers Health Services dedicated to the care of patients with autoimmune diseases. Within your organization, has a staff of personnel organized and committed to the advancement of the institution. However, it is necessary to implement strategies for the internal strengthening of the organization and its market position as one of the most reputable companies in its field. It is appropriate to establish an improvement plan through strategies that will encourage among internal customers, the sense of belonging towards the institution to obtain results of excellence and quality proposed for the provision of health services. Given the above conditions it is important to implement new strategies, based on the patterns, AUDIT SERVQUAL and PCE and culture alignment with strategic planning, incentives and indicators. Initially, a diagnosis was performed in order to identify the key areas for the project implementation, later initiatives and strategies will be created in order to address the difficulties encountered and then it will be socialize with the directives of the institution for future implementation.