masterThesis
Identificación del cumplimiento de la responsabilidad social en las PYMES del municipio de Dosquebradas durante el año 2013
Autor
Jiménez García, Blanca Inés
Valencia Narváez, Haydiver
Institución
Resumen
Responsabilidad Social Empresarial se puede definir como el compromiso corporativo que se asume para enfrentar los retos de un mundo que recibe el impacto de cada actividad realizada a nivel productivo o del cubrimiento de las necesidades humanas. El desafío para las empresas es crecer económicamente potenciando de manera positiva todas las realidades que se encuentran dentro de su margen de influencia. Sin embargo, la aplicación de la Responsabilidad Social Empresarial - RSE no se ve reflejada inmediatamente en términos de dinero, los beneficios que representa se ven traducidos en la competitividad de las empresas, en la forma como se sienten sus empleados, sus proveedores, la comunidad a la que pertenecen y un medio ambiente más sano y protegido. Con estas ganancias no tardaran en ser reconocidas y posicionadas en su medio, generando fidelización en sus consumidores. Corporate Social Responsibility (CSR) can be defined as the commitment businesses assume to take on challenges in a world impacted by every productive activity or in fulfilment of human needs. The challenge for businesses is boosting their economic growth while enhancing in a positive way all the aspects that lay within their range of influence. However, the implementation of Corporate Social Responsibility - CSR is not reflected immediately in terms of money. The benefits it represents are translated in the competitiveness of the companies, how their employees, suppliers and the community they belong to feel, and a healthier and protected environment. With these gains, it won’t take long before they are recognized and positioned in its setting, creating consumer loyalty. From the point of view of the needs that stakeholders face and the environmental degradation, the present research aims to identify how SMEs applied Corporate Social Responsibility in the town of Dosquebradas in 2013, considering corporative, environmental, social, economic and labor variables. The scope of current regulations in Corporate Social Responsibility for SMEs in the town of Dosquebradas was outlined in order to fulfill the subject of this study. Similarly, programs and activities oriented for Corporate Social Responsibility established by the studied population were determined, ending with an inquiry into the resources that entrepreneurs of SMEs allocated to the Social Responsibility.