dc.contributor | Coro Gavín, Miryam | |
dc.contributor | Espinosa Benavides, Manly | |
dc.contributor | Jácome Viteri, Walter | |
dc.creator | Ricaurte Patajalo, Flavio Arturo | |
dc.date.accessioned | 2018-01-08T15:13:11Z | |
dc.date.available | 2018-01-08T15:13:11Z | |
dc.date.created | 2018-01-08T15:13:11Z | |
dc.date.issued | 2017-12 | |
dc.identifier | Ricaurte Patajalo, Flavio Arturo. (2017). Estrategias para el fortalecimiento de la gestión empresarial de AGROFAR, empresa productora y comercializadora de abonos foliares, ubicada en Mira, provincia del Carchi. Escuela Superior Politécnica de Chimborazo. Riobamba. | |
dc.identifier | http://dspace.espoch.edu.ec/handle/123456789/7833 | |
dc.description.abstract | The objective was to define strategies for strengthening the business management of
Agroquímicos Flavio Arturo Ricaurte (AGROFAR). It is a producing and trading
company of foliar fertilizers, with the objective of increasing its market share and
positioning in the commercial sector of agricultural inputs. The company faces serious
difficulties in the areas of management, administration and sales. Also regarding to
physical spaces and safe work environments; within the administrative component does
not have the organizational structure, strategic management and process management as
a management methodology for continuous improvement. So it is necessary to develop
tactics for the strengthening of business management and within these a marketing plan.
As a specific technical tool to boost sales and the financial sustainability of the company.
The business resistance strategies were defined based on the internal and external
diagnosis of the company, in the production, financial administrative, technical advice
and marketing components. The projects established in the strategies are medium-term
actions based on the principles of sustainability on which the multi-annual and annual
planning with the strategic objectives must be maintained. As a result of the influence of
the company under study, through the products and services of technical advice offered
to farmers. There is evidence of the need to emphasize technical advisory actions as a
means to position the brand, in order to achieve the effects of character socio-economic
and knowledge. It concludes that through the situational diagnosis of the company
AGROFAR it has weaknesses in: the production area, not available in the documented
form of the production processes of the products, factors that limit competitiveness. So it
is recommended to apply the business management tools that are the basic guidelines,
these should be monitored and evaluated frequently. | |
dc.language | spa | |
dc.publisher | Escuela Superior Politécnica de Chimborazo | |
dc.relation | UDCTIPEC;20T00943 | |
dc.rights | https://creativecommons.org.//licenses/by-nc-sa/3.0/ec/ | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.subject | CIENCIAS TÉCNICAS Y AGROPECUARIAS | |
dc.subject | PRODUCCIÓN AGROPECUARIA | |
dc.subject | ABONO FOLIAR | |
dc.subject | NUTRICIÓN VEGETAL | |
dc.subject | ESTRATEGIAS EMPRESARIALES | |
dc.subject | PLAN DE MARKETING | |
dc.subject | MIRA (CANTÓN) | |
dc.subject | CARCHI (PROVINCIA) | |
dc.title | Estrategias para el fortalecimiento de la gestión empresarial de AGROFAR, empresa productora y comercializadora de abonos foliares, ubicada en Mira, provincia del Carchi. | |
dc.type | Tesis | |