Tesis
Estudio de Factibilidad para la Creación de un Centro de Comercialización Consiente de Emprendimientos Productivos de la Reserva de Biosfera Sumaco, en el Cantón Archidona, Provincia de Napo.
Fecha
2017-07Registro en:
Campos Ruiz, María José. (2017). Estudio de Factibilidad para la Creación de un Centro de Comercialización Consiente de Emprendimientos Productivos de la Reserva de Biosfera Sumaco, en el Cantón Archidona, Provincia de Napo. Escuela Superior Politécnica de Chimborazo. Riobamba.
Autor
Campos Ruiz, María José
Resumen
The objective of this research was to carry out a Feasibility Study for the Creation of a Conscious
Commercialization Center for Productive Entrepreneurships of the Sumaco Biosphere Reserve;
the feasibility of the proposal was determined through market, technical, environmental, legaladministrative
and
economic-financial
studies.
The
sustainability
of
the
proposal
was
established
through
strategic
alliances
in the Ministry of Environment and the Decentralized Autonomous
Government of the canton of Archidona and community associations that develop the
entrepreneurships, the proposal aims to create a space for the recreation and education of visitor
and tourists, but especially to promote the commercialization of products developed by the
entrepreneurs located in The Sumaco Biosphere Reserve, Archidona canton. The feasibility study
determined the project as feasible, because it is visualized roadways concerning the market,
objective existing for the Commercialization Center, after applying the surveys an acceptance
was determined by foreign visitors of 92% in the case of the nationals of 87%, also stipulates
the design of the service provided by the Commercialization Center, the environmental impacts
that can generate the project, the legal figure with which these services are operated and the
economic feasibility generated by the Commercialization Center.
In order to implement the proposal, it is recommended to have a development for all the
entrepreneurs who are always generating proposals for sustainable development for
environmental conservation purposes to gradually increases spaces dedicated to marketing and
costumer education.