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Uma genealogia das mulheres no sistema publicitário brasileiro
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2020-05-29)
This research aims to study gender issues and power relations in the advertising system. For this, we outline the following reseach problem: How do power relations dimensioned in gender roles affect women’s professional ...
Ránking de anuncios y agencias de publicidad en Venezuela
El objetivo de este trabajo es realizar un análisis de la posición actual de
las agencias de publicidad venezolanas y de sus anuncios en el UNIR (Universidad
Internacional de la Rioja) Ranking Iberoamericano de ...
Un nuevo modelo femenino en la publicidad : estudio en recepción del pasaje de las "mujeres ideales" a las "mujeres reales"
(Universidad de San Andrés. Departamento de Ciencias Sociales, 2014-05-10)
THE ELDERLY IN TWO ADVERTISING: A DISCURSIVE ANALYSIS
(Univ Estadual Oeste Parana-unioeste, 2015-01-01)
The advertisements are a discursive genre that are meant to promote a brand, product or service attracting investors and / or customers. Its constitution strategies are varied: ranging from humor to the controversy. This ...
Comparative advertising in Peru: a species in danger of extinctionPublicidad comparativa en el Perú: una especie en peligro de extinción
(Pontificia Universidad Católica del Perú, 2018)
LÍMITES A LA PUBLICIDAD DE ABOGADOS EN COLOMBIA Y EN OTROS PAÍSES DEL MUNDO
En Colombia y en muchos países del mundo los abogados están haciendo publicidad violando las normas jurídicas. En efecto, en Colombia el abogado sólo puede anunciar su nombre, sus títulos y especializaciones académicas, ...
LÍMITES A LA PUBLICIDAD DE ABOGADOS EN COLOMBIA Y EN OTROS PAÍSES DEL MUNDO
(Pontificia Universidad Javeriana, 2018)
RESPONSES FROM THE ADVERTISING FIELD TO PUBLIC CONTESTATION PRACTICESRESPOSTAS DO CAMPO PUBLICITÁRIO ÀS PRÁTICAS DE CONTESTAÇÃO DO PÚBLICO
(Universidade Federal de Santa Maria, 2021)
Propaganda intrusiva versus propaganda interativa: um estudo sobre a Netflix no cenário midiático atual
(Universidade Federal de Santa MariaCentro de Ciências Sociais e Humanas, 2015-12-16)
This study aims to analyze the new dynamic to watch television proposed by Netflix and identify organic advertising strategies used by brand, by investigating how it operates in the media landscape, its formats and as is ...
Point of Sale Advertising and Promotion of Cigarettes, Electronic Cigarettes, and Heated Tobacco Products in Warsaw, Poland—A Pilot Study
(2021)
Prevalence of smoking and e-cigarette use among teenagers in Poland is high. Polish law
bans most advertising and promotion for cigarettes, e-cigarettes, and heated tobacco products (HTPs).
This study investigates marketing ...