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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
(Elsevier, 2015)
Research on discrepancies between the actual self and ideal self has examined self-discrepancies in knowledge, skills and stature but age-based self-discrepancies have only recently received attention and so we studied ...
Diseño : potenciador de bienes culturales
(2015-02-17)
El objetivo de este trabajo es reflexionar en torno a la problemática que el papel del diseño ha enfrentado ante el cauce del desarrollo económico contemporáneo para legitimarse socialmente. En el contexto del paradigma ...