Now showing items 1-10 of 2558
Estimating cellphone providers' customer equity
(Elsevier Science Inc, 2009-09)
This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...
Can we forecast the implied volatility surface dynamics of equity options? Predictability and economic value tests
We examine whether the dynamics of the implied volatility surface of individual equity options contains exploitable predictability patterns. Predictability in implied volatilities is expected due to the learning behavior ...
Brand equity evolution: a system dynamics model
(Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2009)
One of the greatest challenges in brand management lies in monitoring brand equity over time. This paper aims to present a simulation model able to represent this evolution. The model was drawn on brand equity concepts ...
FORMAL AND INFORMAL EQUITY FUNDING IN CHILE
(Universidad de Chile. Departamento de Economía, 2008)
Development as if Equity Mattered - A Report on the Conference on Public Policy, Natural Resources and Equity. September 24 -26th, Georgetown, Guyana.
(The Cropper Foundation., 2011-09-06)
GRADE equity guidelines 2: considering health equity in GRADE guideline development: equity extension of the guideline development checklist
Objective: To provide guidance for guideline developers on how to consider health equity at key stages of the guideline development process. Study Design and Setting: Literature review followed by group discussions and ...
O equity crowdfunding no Brasil: um estudo sobre as percepções iniciais de potenciais investidores
Purpose – this dissertation had as a research problem to study the initial perceptions of potential investors in equity crowdfunding in the current Brazilian scenario. Design/Methodology – The methodology applied was ...
The announcement effect of bond equity issues: evidence from Chile
(Universidad de Chile. Facultad de Economía y Negocios, 2004-12)
This paper analyzes the impact of security offering announcements on stock prices for a sample of 172 issues of securities in the Chilean financial market, during the 1993-2002 period. We found that the authorization of ...